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Specifically, you’ll expand on your answers to the first and fourth bullets from your mission/vision.Īs you complete this section, you might find that exploring value propositions uncovers marketable business opportunities that you hadn’t yet considered. This is where you detail your offer, such as selling products, providing services or both, and why anyone would care. You’ll quickly find these answers and possibly new directions as you explore your ideas and options. Use the rest of your plan template to brainstorm ideas and tactics. These answers come easily if you have a solid concept for your business, but don’t worry if you get stuck. How do your products and/or services outshine the competition? What would make your ideal customers choose you over a competitor?.Why would potential customers care? What would make your ideal customers take notice of your business?.Who does your business benefit? Who is your target market and ideal customer for your concept?.Where does this happen? Will you conduct business online, in-store, via mobile means or in a specific location or environment?.What does your business do? Are you selling products, services, information or a combination?.You’ll expand these answers in the following sections of the simple business plan template. Keep it brief, such as an elevator pitch. Whatever the name, the first part of your business plan summarizes your idea by answering five questions. You can call this your executive summary, vision statement or mission. Start by declaring a “dream statement” for your business. The main difference in starting a small business versus an investor-funded business is the market research and operational and financial details needed to support the concept.

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Whether you need a quick-launch overview or an in-depth plan for investors, any business plan should cover the six key elements outlined in our free template and explained below.

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